Old Clothes to New Purpose – Join the ‘My Theli’ Campaign by RMC

Introduction:

Rajkot, Wednesday:

In a main step on the way to eco-friendly sustainability, the Rajkot Municipal Corporation (RMC) has threw the ‘My Theli’ campaign, opening June 5, World Environment Day, and it will be ongoing till October 31. The prime aim of the measure is to control the growing usage of single-use plastic and to promote the approval of eco-friendly cloth bags across the city. Below this advanced initiative, RMC has interested to Rajkot peoples to give their old, unused clothes, which will then be recycled and stitched into reusable cloth bags.

The campaign is part of Rajkot’s commitment to the national initiative “Beat Plastic Pollution.” “Every citizen has the power to protect the environment. By donating old clothes and refusing plastic bags, we are stitching a better future for Rajkot. Let’s proudly carry our ‘My Theli’ – a bag full of responsibility.”

 Threading Unity: A Green Cotton That Joins the City

In a creation where plastic pollution has become a disturbing ecological fear, cities across India are traveling advanced ways to reduce plastic addiction. Rajkot, an advanced city in Gujarat, has reserved an expressive stage in this track with the introduction of the “My Theli” movement. Started by the Rajkot Municipal Corporation (RMC), the campaign artistically balances sustainability, community involvement, and women permission — all tacked calm completes the simple idea of revolving old clothes into green cloth bags.

This activity was held on 5^th June, 2025 for mark our responsibilities towards the environment. This activity’s main motive is that to reduce plastic usage and aware about Eco-Friendly usage to save our environment.

The Vision from Old to Gold “My Theli”

The “My Theli” campaign was officially thrown on June 5, 2025, to mark World Environment Day, a right occasion that supports the vital need for eco-friendly accountability. “The focus is on cutting dejected plastic waste by present used cloth bags as a green additional, crafted from clothes paid by the city’s peoples.”

In a joint energy, the RMC Official, local ward officers, and governments from several social organizations marked the launch of this original movement. The concept is not just about bag supply — it’s a globular result that invitations people to provide what they no longer use and benefits others collect roughly suitable in arrival.

Behind the scene – How the Campaign Works:

This Campaign is simple but worth effective:

1. Clothes Donation:

All the citizens are inspired to bring their clean, old and usable clothes select the collection  centers which are set up to 5 key ward offices at the Bhaktinagar Mahila Empowerment Center.

2. Bag Production:

So, after collecting all usable clothes from the citizens these clothes are going to stitched into reusable cloth Theli or Bags. These Bags or Theli made by Women’s Self-Help groups (Mahila Mandals). To Facilitate the campaign RMC has provided sewing machines to these Mahila Groups at each site.

3. Allocation and Use:

These finished items are distributed to the Citizens, Markets and Local vendors for promoting the use and benefits of alternatives. The main motive of these process is that to install a habitual environment friendly change in daily usage.

These initiatives held on every Thursday and Friday scheduled at 10.00 AM and 5.00 PM. These initiatives open for all the citizens, also for this there is no registration is required for participating.

A Campaign with Multiple Benefits

What sets “My Theli” apart from other awareness programs is its multi-dimensional impact:

1. Environmental Benefit

The most outward gain is the reduction in plastic bag custom. All cloth bag completed and cast-off represents a trickle of plastic bags avoided.

2. Community Engagement

RMC has smartly completed this a citizen-led enterprise. In its place of grand limits or prices on plastic usage, the movement motivates positive performance complete involvement and reward.

3. Women Empowerment

The seam of bags is touched by local Mahila Mandals, many of whom are homemakers or under-employed women. This gives them a chance to generate revenue, gain skills, and build self-confidence.

4. Waste to Worth

Clothes that would have then stayed fearful away or left unused now discovery a new life and determination. This reuse exercise stresses the concept of waste minimization and chains a round economy.

See how the reaction of public and the participants:

In these activity Rajkot’s public response has been powerfully positive. When this campaign started, on the few days many of citizens are lined up to the center with old clothes. Many of these feels very satisfaction in being part of this type of environmentally activities.

Role of Rajkot Municipal Corporation

The achievement of “My Theli” is mostly qualified to the proactive guidance of RMC. After recognizing stitching middles to exercise women and only if logistics provision, the company has ensured smooth implementation. Their use of homegrown media, radio, and social platforms to raise alertness about the campaign has suggestively helped in dispersal the word.

Moreover, RMC is arrangement to rule the movement additional. Talks are ongoing to partner with local schools and colleges to unite workshops, cognizance drives, and competitions related to plastic-free lives and fabric bag project.

Challenges and Way Forward:

In every activity there are some challenges, ‘My Theli’ also faces challenges like maintaining the monitoring, donation of clothes and public management.

Also, people need time to digest changes but now cloth bags or theli are appreciated.

Conclusion:

My Theli campaign is an example of how supportive government and community collaboration can make the change to our environment. This initiative taken by the Rajkot Municipal Corporation. This Initiates for environmental awareness, women’s empowerment and social responsibilities